Business

Duration:
6/7 weeks - 1 double period a week

Aims

• To give students a taste of some aspects of Leaving Cert. Business so students can make educated Leaving Cert subject choices.
  
• To give students who have not studied JC Business Studies a better understanding of the importance of enterprise. 
  
• To give students an understanding of the Marketing Mix
  
• To develop the their presentation skills
  
• To develop their group work skills
  

Objectives

• To encourage in students an interest in, and a positive attitude towards enterprise.
  

• To encourage students to consider the option of being an entrepreneur when they leave school.
  

• Students will present a powerpoint presentation on an entrepreneur they have researched.
  

• Students will in groups apply the Marketing Mix to a product they designed & make a presentation to the class.
  

Teaching and Learning Strategies:

• Classroom Discussion
  
• Internet research at home
  
• Group work
  
• Formal input by teacher
  

Content:

Class 1 &2

• What is Enterprise
  
• The importance of Enterprise
  
• The characteristics of Enterpreneurs
  
• Case studies on Mary Ann O’Brien, Cillian Fahy, Richard Branson
  

Class 3

• Study an entrepreneur of their choice &  prepare a PowerPoint presentation for the class
  

Class 4, 5, 6, 7

• What is Marketing?

• The Marketing Mix- Product, Price, Place, Promotion

• Product- The Product Life Cycle, Packaging, Production

• Price- Pricing strategies, Mark-up, Price skimming, Price Leadership etc...

• Place- The Channels of Distribution

• Promotion- Advertising, PR, Personal Selling

• Case study on Finches & accompanying worksheet

• Marketing DVD

• Dragons Den DVD

• Group Project on the Marketing Mix of a product they designed.
  

Assessment:

• Powerpoint presentation on an Enterpreneur of their choice
  
• Group presentation on the Marketing Mix of a product they designed
  
• Homework Assignments- Case studies 
  

Resources:

• Powerpoint presentations
  
• Handouts/ Case studies
  
• Dragons Den DVD
  
• Marketing DVD